The T3 vanagon arrives in the ads!

26 02 2017

There is a new ad by the Dutch bank ING-DiBa which, for the first time, sports a T3 vanagon! The german line translates roughly into “car loan for people with their own mind”. So far split-window buses dominated ads and TV commercials for many products. Some years ago the T2 bay window buses appeared on the stage as well. Now it seems the T3 has also been recognized for its emerging coolness factor. Seeing that about 99% of the Berlin kombi club members are proud owners of T3s, I have also warmed up to them over the years. With the engine in the rear and the very early T3 buses still with air-cooled engines, they are certainly much closer to the splitties and bays than any of the later generations. In certain parts of “cool Berlin” you would see several T3 vans parking in every street, often as self-made campervan conversions. If only because the T2s are now so rare and expensive that the T3s have become the affordable entry ticket into VW-bus based campervans. Judiging from the high wheel houses, this one is probably a Syncro (4-wheel drive) and also not a factory-built campervan. The roof rack with canoe and ex-army aluminum boxes completes the “camper-credibility”. And it even does not hide the little problems that come with such old cars (rubber sealing at the sliding door is partly out of position). Nice!

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PS: In 2013 ING-DiBa had a TV commercial campaign staring a T1 split-window, along the lines of “Make your dream come true with a car loan. Get yourself a split-window bus.”, see also this older blog post. Below a screen shot and the link to the commercial on Youtube

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